Saturday, May 16, 2015

Customer Profitability Analytics

Now available at Amazon Books (softcover or e-book):

Customer Profitability Analytics:  A practical guide to Methods and Technologies

Understand how and why you need to measure Customer Profitability, and the key things you need to know about selecting, implementing and managing a Customer Profitability Analytics solution from globally recognized subject matter expert, thought leader and practitioner Dave McNab.
In 90 minutes you can gain access to two decades of practical field experience. An easy read, 50 pages.
Customer Profitability Analytics: a practical guide to methods and technologies
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Friday, April 17, 2015

Bank KPIs: Sales, Attrition and Cross-sales


9 questions that are essential... please inform us about the way you measure these core KPIs and how happy you are with how they work... https://www.surveymonkey.com/s/2LBDCTH ... we'll summarize and publish a synopsis if we get a response rate that is meaningful.  Anonymous no sign in needed.

Please invest 5 minutes in this initiative !
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